Exercise

Vocabulary test

Drag & drop: Fill in the missing expression. Use the following words and phrases:
  • survey
  • design defect
  • market research
  • trials
  • rollout
  • focus group
  • launch
  • recall
  • sales forecast
  • original concept
  1. If you are designing products for teenagers, it would be silly to interview a  made up of their grandparents.
  2.  has many forms, including surveys, questionnaires, focus groups, to name a few.
  3. We plan to  the new fruit yogurt next week – you will see girls all over town dressed up as bananas and apples and handing out free samples.
  4. Our initial  is planned for seven cities in North America – if that goes well, we will distribute the product everywhere six months later.
  5. When it was found that the driver-side airbags inflated at random, Ford was forced to  its newest SUV immediately.
  6. During the final round of , several problems with the design of our new printer were discovered.
  7. According to the telephone  we conducted last week, it seems that more and more young people are starting to listen to music from different parts of the world.
  8. The  for blue jeans was developed by Levi Strauss, who wanted to make rugged, durable workpants for gold miners in California over one hundred years ago.
  9. Just before we launched that new ball-point pen, we found a horrible  – every time you tried to click it open, ink leaked out everywhere!
  10. Despite the excellent , the product really hasn't done as well as we expected it to, especially with 18-35 year-old group.