Letter of introduction – Vocabulary and Phrases
Useful vocabulary and phrases
gain – profit
loss – state of losing
buying resistance – state when one does not want to buy
to persuade – talk into
scarcity – lack of something; not enough of something
to outsell – sell better than
revealed – shown; disclosed
bullet points – (in a presentation) points followed by features of a product
irresistible – impossible to say no
incentive – idea that makes you do something
premises – place of work (office, building)
alarming issues – significant problems
unlike other companies – different from other companies
competitive price – a price that can compete with other prices on the market
unparalleled – without an equal match; very special
what’s more – an extra thing; additionally
customer testimony – evidence from customers
superior – better than; of higher quality