The 4Ps: place and promotion – Vocabulary and Phrases
wholesaler – a company that sells goods in large quantities to businesses, rather than to the general public
Carrollton makes and distributes own-label products for supermarket retailers and wholesalers.
middleman/middlemen – a person, business, organization etc. that buys things in order to sell them to someone else, or that helps to arrange business deals for other people, e.g.. wholesaler
Investors will get better prices by avoiding companies that go through a middleman.
dealer – someone who buys and sells a particular type of goods
Collectors were looking for guidance from experienced art dealers.
reseller – a company that sells goods made by another company, especially in the computer industry
If you purchased a licence directly from a reseller, then you should go to that reseller for technical assistance during the warranty period.
distributor – a person or business responsible for making goods available to customers after they have been produced, either one that sells directly to the public or on that sells to shops etc.
We make sure that the distributors are always stocked adequately with the fast moving consumer goods.
retailer – a business that sells goods to members of the public, rather than to shops.
Heiling Mayers Co., a home furniture retailer, said December sales rose 18% to $75 million.
sales rep – a person who sells a company's products or services by speaking to customers on the phone or travelling to meet them
The work of a sales rep includes after-sales service.
retail outlet – a shop, company or organization through which products are sold
Ratner's retail outlets trade under a variety of names.
chain store – one of a group of shops in different towns or cities that are all owned by one organization and sell the same products
Shopping in small, independent stores provides customer service and quality goods not found in chain stores and malls.
department store – a large shop that is divided into separate departments, each selling a different type of goods
Department stores tend to be based in city centres and are losing trade to out-of-town sites.
drugstore (AmE) – a shop where you can buy medicines, beauty products etc.
Reports say the four men became ill after drinking a litre of methyl alcohol they bought in a drugstore.
hypermarket – very large shop with a wide variety of goods, usually outside a town
Retailers protested against plans to built another hypermarket in the area.
supermarket – very large shop, selling mainly food
We specialize in growing organic fruits and vegetables whose farm-fresh flavour cannot be bought in a supermarket.
shopping centre – a group of shops build together in one area, often under one roof
The complex will include a shopping centre and luxury apartments.
shopping mall – a large area where there are lots of shops, usually a covered area where cars cannot go, out of town
We were supposed to meet in a shopping mall parking lot.
franchise – an arrangement in which a company gives a business the right to sell its goods or services in return for a fee or a share of the profits.
Roddick operates most of her Body Shop stores under a franchise.
direct marketing – any form of marketing where possible customers are contacted directly by the seller, for example by telephone or post
Direct marketing is the fastest growing sector of advertising.
cold calls – if someone who is selling something make a cold call, they telephone someone they have never spoken to before to offer them a product or service
A cold-caller mistakenly called the company's boss.
junk mail – advertising material for products or services that is sent to large numbers of people who have not asked for it
The average household receives 5 items of junk mail a month.
to ship goods – to send or deliver something by road, train, or air
A new computer was shipped to him within two weeks
to dispatch goods – to send something or someone to a place
Manufacturers dispatch vaccines in large, insulated cartons.
warehouse – a large building used for storing goods in large quantities
The unit will add 14 warehouses to its current distribution centres.
classified advertisement – a small advertisement you put in a newspaper if you want to buy or sell something
When AmeriCredit placed a classified ad for two senior positions in February 2001, it received 800 CVs.
commercial – an advertisement on TV, radio or at the cinema
The campaigns were designed to run as television or cinema commercials.
product endorsement – when a well-known person says how good a product is in advertisements. People will buy the product because they like or trust the person
He committed the Spice Girls to product endorsement deals for everything from Asda supermarkets to Polaroid cameras.
advertising campaign – an organization's programme of advertising activities over a particular period of time with specific aims, for example to increase sales of a product
Thousands of Internet marketers are using email as a major part of their advertising campaign.
to advertise – to tell people publicly about a product or service in order to persuade them to buy it
They are among the most heavily advertised cigarettes in the US.
advertiser – a person or organization that puts out an advertisement
Many advertisers, such as local car dealers, were very sceptical about online advertising.
advertising agency – a business that gives advice to companies about how they should advertise their products, and produces advertisements for them
Our company hired an advertising agency to promote our latest product.
to sponsor – to give money to pay for a television programme, a sports or arts event, training, etc. in exchange for advertising or to get public attention
Some of the students are sponsored by engineering firms.
sponsorship – financial support given to pay for a sports or arts event, training etc. in exchange for advertising or to get public attention
We are looking for sponsorship from local businesses.
a promotion – an activity such as special advertisements or free gifts intended to sell a product or service
The Making Of is also often released for TV as a part of the promotion of the movie.
free sample – a small amount of a product that people can try in order to find out what it is like
He used the product after receiving a free sample in the mail.
loyalty card – a card given by a shop, supermarket etc that gives regular customers lower prices, money back on goods, etc.
The loyalty card offers a 5% discount on the store's own-brand goods.
cross-promotion – an advertising campaign involving two companies selling their products together
The video is supported by a $20 million marketing campaign and a cross-promotion with PepsiCo's Pizza Hut restaurants.
BOGOF – a promotion method for fast moving consumer goods which involves buying one and getting one free
If you don’t fancy the BOGOF wine offer, then there are other discounts and special offers to enjoy from The Sunday Times Wine Club!
couponing/a coupon – a printed piece of paper given to customers by the seller of a product allowing the customer to pay less than usual for the product when they next buy it, or to get a free gift
This coupon entitles you to 50p off your next purchase.
point of purchase displays – advertising for a product in places where it is sold
Puma used our glasses with red/green lenses in a custom shape to reveal dual images hidden in their point of purchase display all over the world.
trade fair – a large show where business people producing a particular product or service can meet to advertise or sell their products
I would like to book a stand at a trade fair.