The 4Ps: product and price – Practice 2
Fill in the gaps with the appropriate word or phrase in the correct form.
- We sell a very large range of goods, including fast consumer goods such as canned foods, cleaning materials and cassettes.
 - With this type of equipment in the US, product cycles are so short that product launches are very frequent.
 - What is your recommended price for the last book from the Harry Potter series?
 - Britain's house price has gone beyond London, with properties in Kent now worth 25 per cent more than a year ago.
 - Obviously the brand managers and the other people involved aren't happy to see their products killed and may consider that months of work are just being thrown away.
 - In a survey testing our brand , 72% of shoppers identified our product before those of our competitors.
 - The traditional marketing mix is described in terms of four Ps: product, , place and promotion.
 - If you want a big Hollywood star to wear a shirt with your company's logo on in a film, the product will cost you over one million dollars.
 - The company me 1500 CZK for the delivery. What a rip-off!
 - Competitors are angry that Homestead is using loss to attract customers. Company admits that some products are being sold at a loss.