The 4Ps: product and price – Practice 2

Fill in the gaps with the appropriate word or phrase in the correct form.
  1. We sell a very large range of goods, including fast  consumer goods such as canned foods, cleaning materials and cassettes.
  2. With this type of equipment in the US, product  cycles are so short that product launches are very frequent.
  3. What is your recommended  price for the last book from the Harry Potter series?
  4. Britain's house price  has gone beyond London, with properties in Kent now worth 25 per cent more than a year ago.
  5. Obviously the brand managers and the other people involved aren't happy to see their products killed  and may consider that months of work are just being thrown away.
  6. In a survey testing our brand , 72% of shoppers identified our product before those of our competitors.
  7. The traditional marketing mix is described in terms of four Ps: product, , place and promotion.
  8. If you want a big Hollywood star to wear a shirt with your company's logo on in a film, the product  will cost you over one million dollars.
  9. The company  me 1500 CZK for the delivery. What a rip-off!
  10. Competitors are angry that Homestead is using loss  to attract customers. Company admits that some products are being sold at a loss.