Sales letters – Vocabulary and Phrases

Useful vocabulary and phrases

trash bin – a bin that holds rubbish until it is collected

to pass – give; send to

intended contact – planned contact

to get through – get through some barriers (e.g. a secretary)

decision-maker – the person who makes decisions

to desire – want strongly

to pursue this opportunity – make use of this possibility

caution – special attention

credibility – being trusted

relevance – importance

decade – 10 years

leading companies such as…. – top companies, for example…

significant – important

leaflets – short promotion materials

at least – minimally

and what’s more… – and this is something extra…

economically – with low costs

to set up an appointment – arrange a meeting

stop by – make a short visit at

to estimate – make an approximate opinion on the value, price, etc