Advertising and selling – Vocabulary and Phrases
to advertise – to make (something) known to the public by any of various methods
They advertised on TV for volunteers.
an advertisement/an ad – a pubic announcement making something known
Have seen the ad for a new toothpaste?
an advertising campaign – a systematic course of advertisements
We need a professional advertising campaign.
an advertising agency – an agency that designs advertisement to call public attention to its clients
I cannot recommend this advertising agency.
to place an ad – to put an advertisement e.g. into a newspaper
I would like to place the ad in print and online.
to show an ad to – to present an advertisement
to watch an ad – to look at an advertisement
a commercial break – a short interruption during radio or television programming for the broadcasting of commercial advertisements
Commercial breaks are longer and longer.
to influence consumers – to move consumers to some action
Consumers can be easily influenced.
to have influence on somebody – to be able to move somebody to some action
TV has an incredible influence on people.
to get someone's attention – to make somebody feel interested
The ad was poor, so we did not get anybody's attention.
press – newspapers, magazines, etc.
catalogue – a list or itemized display, as of titles, course offerings, or articles for exhibition or sale, usually including descriptive information or illustrations
Please send us your catalogue.
free sample – a product for which a potential customer does not pay
Your FREE sample pack includes shampoo, conditioner and CREME of your favourite threesome, plus $2 in gift cards for some retail hairapy!
poster – a placard or bill posted or intended for posting in a public place, as for advertising
The poster was very controversial.
brochure – a small booklet or pamphlet, often containing promotional material or product information.
Get some brochures from the travel agent.
a leaflet – a small, printed sheet containing information
We should distribute information leaflets at the party.
target group – an object of an advertising campaign
Teenagers are not our target group.
a consumer – a person or thing that consumes
a client – a person or group that uses the professional advice or services of a lawyer, accountant, advertising agency, architect, etc
a promotion – the activity of advertising a product
He is against the promotion of cigarettes.
promotional – serving to promotion
This workshop is on new promotional techniques.
to distribute – to supply (goods) to retailers
distribution – supply to retailers
Distribution is one of the 4 aspects of marketing. A distributor is the middleman between the manufacturer and retailer.
to give away – to give something for free
The company plans to give away over 500000 samples.
a slogan – an easily-remembered and frequently repeated phrase which is used in advertising
This slogan is so silly. We have to change it.
benefits of sth to sb – advantages of something
He explained the benefits of public ownership of the postal system.
response – reaction; reply
Our campaign met with little response.
to do market research – to collect information about what people want and need
We were advised to do a market research first.
competition – the rivalry offered by a competitor
The small merchant gets powerful competition from the chain stores.
a competitor – a person, team, company, etc., that competes; rival
We have no real competitors.
to compete – to try to beat others; to be better
high quality – very good
They manufacture high quality armchairs.
luxury product – expensive and giving comfort
New-luxury products range from such homely items as dog food and beer to such pricey but unromantic necessities as household appliances.
fashionable – popular
This is not very fashionable these days.
mass-produced – made in large numbers
Handmade bags provide a unique alternative to those that are mass-produced and imported.
design – the combination of details or features of a picture, building, etc.
to design – to plan and fashion artistically or skilfully
a designer – a person who makes designs or patterns
He is the designer of the yacht.
modern – present and recent
This is a modern way of life.
old-fashioned – past, not present anymore
This system is quite old-fashioned.
a discount – a (small) sum taken off the price of something
He gave me a discount of 20%.
to receive a discount – to get a discount