Review

 

Part I

Fill in the missing words and expressions. The first letter prompt will help you fill in the right word or expression.
  1. Then the marketer of Miaow decides to extend or  the brand and starts to use the same name for dog food.
  2. Most of the staff interviewed said they expected a manager to be , in other words, easy to speak to, ‘within reach'.
  3. E- commerce trading  introduced Ratner Ltd. to 30 large steel suppliers in an online environment, where they negotiate deals from inquiry to settlement to shipment.
  4. Employees who normally are required to wear uniforms have the option to wear jeans and t-shirts on  Fridays.
  5. The rigorous  defects policy ensures the quality of material and workmanship is of the highest standard.
  6. There's no cheaper, smarter or more effective way to market than by . When customers or peers discuss the benefits of your business, it generates a trust for your products or services that's worth more than any direct promotion.
  7. Brand extension however leads to brand  because consumers complain that Miaow is a more suitable name for cat food and that they now have less faith in both the cat food and the dog food.
  8. There are a growing number of leaders who believe that the path of  development makes sense for the future of the environment and society and presents exciting new opportunities for their businesses.
  9. The  of natural resources, such as oil and freshwater combined with other forms of environmental destruction can have serious human consequences, such as people having to evacuate their homes without the means to support themselves
  10. One of the concerns when introducing an e-voting system in the municipal election in the UK is whether voters would be prepared to keep trying if the system was  at peak times.

Part II

Chose the best word or phrase from the choices.
  1. Supermarkets sell their  products more cheaply than other brands.
  2. The best way to reduce  is to increase customer satisfaction.
  3. Some expensive, famous brand clothing is made in  where people work long hours for very low wages.
  4. The  system was introduced from Japan in the 1980s. It eliminates storage time and reduces costs.
  5. Hill was a  : excellent on-court leader, the next great one, future of the League, and just a plain good guy..
  6. The new law will ban product  of cigarettes in movies.
  7. Visitors look use the site's search  to look for book titles or authors.
  8. The  100 dollar not was so good it was almost impossible to tell it from a real one.
  9. When small businesses can get advice about wages, taxation, etc., it is an example of: 
  10. British companies donate around 500 million pounds a year to  in cash and, increasingly, as goods, services and time.