Strategic thinking – Practice 2

 

Fill in the gaps with the appropriate word or phrase in the correct form.
  1. In choosing between  products or services and their associated features, customers make their decision based on which offer best satisfies their needs.
  2. There exist almost no objective data on this topic in the literature, and so we have carried out a clinical , comparing the two types of vaccine.
  3. The monopolist tries by using its size to  the market and protect it from "intruders".
  4. Traditionally cleaning has been seen as an industry with low entry  - anyone would have the wits to start a cleaning business.
  5. For many  the main difficulty is that clients refuse to change their buying habits and stay with the old brand, even if the innovative alternative is clearly better.
  6. In response to a lawsuit by the Mitchell estate, the District Court held that The wind done gone was a copyright  of Gone with the wind.
  7. Forming monopoly, price fixing and tying are some of the practices prohibited and persecuted by the  law.
  8. In the late 1970s, the company made attempts to set up its own fragrance and cosmetics business, but soon  from the market with big financial losses and starter selling underwear instead.
  9. The Mental Health Foundation in the UK carried out an  survey of 1000 people asking them a wide range of questions to explore public attitudes and drinking habits.
  10. The first general-purpose all-electronic digital computer, ENIAC (Electronic Numerical Integrator and Calculator), co-invented by John Mauchly, was the  for most computers in use today.