Marketing I – Comprehension Check

 

 

  1. Companies 
  2. A company's marketing function should be 
  3. B2B stands for 
  4. The worst mistake with marketing is 
  5. Finger-pointing means 
  6. You're effectively DIMINISHING the impact marketing can have on the company MEANS
  7. A slick brochure is 
  8. A fiefdom is 
  9. Savvy companies are... 
  10. If a company wants to RETAIN its customer base, it means