Answer Key
Vocabulary test
You have already visited this section on 2015-02-20 at 13:53.
Drag & drop: Fill in the missing expression. Use the following words and phrases:
- market research
- launch
- focus group
- design defect
- original concept
- trials
- recall
- survey
- rollout
- sales forecast
- If you are designing products for teenagers, it would be silly to interview a [focus group]made up of their grandparents.
- [Market research] has many forms, including surveys, questionnaires, focus groups, to name a few.
- We plan to [launch] the new fruit yogurt next week – you will see girls all over town dressed up as bananas and apples and handing out free samples.
- Our initial [rollout] is planned for seven cities in North America – if that goes well, we will distribute the product everywhere six months later.
- When it was found that the driver-side airbags inflated at random, Ford was forced to [recall] its newest SUV immediately.
- During the final round of [trials] , several problems with the design of our new printer were discovered.
- According to the telephone [survey] we conducted last week, it seems that more and more young people are starting to listen to music from different parts of the world.
- The [original concept] for blue jeans was developed by Levi Strauss, who wanted to make rugged, durable workpants for gold miners in California over one hundred years ago.
- Just before we launched that new ball-point pen, we found a horrible [design defect] – every time you tried to click it open, ink leaked out everywhere!
- Despite the excellent [sales forecast] , the product really hasn't done as well as we expected it to, especially with 18-35 year-old group.