Answer Key

Vocabulary test

Drag & drop: Fill in the missing expression. Use the following words and phrases:
  • brand image
  • launch
  • market segment
  • obsolete
  • productivity
  • market share
  • mass-produced
  • cutting edge
  • brand awareness
  • sales forecast
  1. Although a good  [sales forecast] can give you some idea of how your products will perform on the market, they are never 100% accurate.
  2. The percentage of overall customers that buy a certain product are referred to as the producer's  [market share] .
  3. In English, you can use the same word for firing a rocket or introducing a new product into the market –  [launch] .
  4. Oil lamps, quill pens and ink bottles, carriages, and ice houses are all examples of [obsolete] technology.
  5. The specific groups of people that buy a product are called a  [market segment] .
  6. A good way to increase your employees'  [productivity] is to make sure they have a pleasant and comfortable working environment.
  7. Many  [mass-produced] goods, such as toys, textiles and shoes, are made in Asia, where production costs are lower than in the West.
  8. This new engine design is totally  [cutting edge] – only the military and NASA are currently using it, and ten years ago no one would have thought it possible.
  9. Coca-Cola probably has the highest  [brand awareness] of any individual product in the world – it is hard to find anywhere around the globe where people don't recognize it.
  10. If people don't think what a firm wants them to about a product, the firm will likely try to alter its  [brand image] .