Answer Key
Vocabulary test
Drag & drop: Fill in the missing expression. Use the following words and phrases:
- brand image
- launch
- market segment
- obsolete
- productivity
- market share
- mass-produced
- cutting edge
- brand awareness
- sales forecast
- Although a good [sales forecast] can give you some idea of how your products will perform on the market, they are never 100% accurate.
- The percentage of overall customers that buy a certain product are referred to as the producer's [market share] .
- In English, you can use the same word for firing a rocket or introducing a new product into the market – [launch] .
- Oil lamps, quill pens and ink bottles, carriages, and ice houses are all examples of [obsolete] technology.
- The specific groups of people that buy a product are called a [market segment] .
- A good way to increase your employees' [productivity] is to make sure they have a pleasant and comfortable working environment.
- Many [mass-produced] goods, such as toys, textiles and shoes, are made in Asia, where production costs are lower than in the West.
- This new engine design is totally [cutting edge] – only the military and NASA are currently using it, and ten years ago no one would have thought it possible.
- Coca-Cola probably has the highest [brand awareness] of any individual product in the world – it is hard to find anywhere around the globe where people don't recognize it.
- If people don't think what a firm wants them to about a product, the firm will likely try to alter its [brand image] .