Vocabulary test

You have already visited this section on 2015-02-22 at 11:40.

Drag & drop: Fill in the missing expression. Use the following words and phrases:
  • model
  • generic
  • brand
  • brand-conscious
  • make
  • branding
  • brand image
  • brand awareness
  • brand manager
  • brand name
  1. My girlfriend is totally  [brand-conscious] – if it isn't Gucci or DKNY, she doesn't want to wear it.
  2. People buy  [brand name, branded] goods for a variety of reasons, including guarantee of quality, image, lifestyle, and familiarity.
  3. Which  [brand] of mineral water has less sodium, Perrier or Evian?
  4. Having an idea for a great new product isn't the only part of successful  [branding] , you must also have effective advertising, packaging, and constant image maintenance.
  5. That's a nice motorcycle. Kawasaki, right? Which  [model] is it, the 1200 or the 1600?
  6. We were unhappy with the way our products were performing on the market, so we hired a new  [brand manager] who did really well at Kodak last year.
  7. New or unknown brands often use large-scale advertising campaigns, including TV, radio, magazines and billboards, to increase their  [brand awareness, brand recognition] .
  8. The  [brand image, image] that Marlboro tries to express is tough, masculine, independent and free-spirited.
  9. You can save a lot of money by buying  [generic] foods at the supermarket – mostly they are the same as the more expensive brands, anyway. After all, you can't eat the box, right?
  10. What do you think is the best  [make] of German sports car – Mercedes or BMW?