Vocabulary test
You have already visited this section on 2015-02-22 at 11:40.
Drag & drop: Fill in the missing expression. Use the following words and phrases:
- model
- generic
- brand
- brand-conscious
- make
- branding
- brand image
- brand awareness
- brand manager
- brand name
- My girlfriend is totally [brand-conscious] – if it isn't Gucci or DKNY, she doesn't want to wear it.
- People buy [brand name, branded] goods for a variety of reasons, including guarantee of quality, image, lifestyle, and familiarity.
- Which [brand] of mineral water has less sodium, Perrier or Evian?
- Having an idea for a great new product isn't the only part of successful [branding] , you must also have effective advertising, packaging, and constant image maintenance.
- That's a nice motorcycle. Kawasaki, right? Which [model] is it, the 1200 or the 1600?
- We were unhappy with the way our products were performing on the market, so we hired a new [brand manager] who did really well at Kodak last year.
- New or unknown brands often use large-scale advertising campaigns, including TV, radio, magazines and billboards, to increase their [brand awareness, brand recognition] .
- The [brand image, image] that Marlboro tries to express is tough, masculine, independent and free-spirited.
- You can save a lot of money by buying [generic] foods at the supermarket – mostly they are the same as the more expensive brands, anyway. After all, you can't eat the box, right?
- What do you think is the best [make] of German sports car – Mercedes or BMW?