Answer Key

Vocabulary test

You have already visited this section on 2014-11-14 at 16:27 scoring 10%.

Drag & drop: Fill in the missing expression. Use the following words and phrases:
  • competition
  • abandon
  • leader
  • corner
  • share
  • penetrate
  • drive out
  • monopoly
  • segment
  • rivals
  1. Our advertising campaign was expensive, but we managed to increase our market  [share]by eight percent in just three months.
  2. This campaign is aimed at a special  [segment] of the market – young, pregnant mothers.
  3. In the American domestic car market, Ford has been the clear market  [leader] for decades.
  4. Many firms and government officials have accused Microsoft of having a  [monopoly] on the software industry because of its Windows programs.
  5. Coca-Cola and Pepsi are long-time  [rivals] in the soft drink industry, always fighting for the number one position in every market.
  6. Following the tightening of local regulations, it became too expensive to sell our goods in Thailand, and we were forced to  [abandon] that market.
  7. The rise of hypermarkets in Europe and America will eventually  [drive out] smaller, traditional stores entirely, as they are unable to compete with the giant corporations.
  8. Our research tells us that it should not be too difficult to  [penetrate] the expanding Eastern European markets, as few companies have established themselves there yet.
  9. Through a combination of creative advertising and promotions, we managed to totally [corner] the market for this product in all of Mexico.
  10. Most capitalists argue that fair  [competition] between companies is good for the economy, as it keeps prices down and quality high.