Answer Key
Vocabulary test
You have already visited this section on 2014-11-14 at 16:27 scoring 10%.
Drag & drop: Fill in the missing expression. Use the following words and phrases:
- competition
- abandon
- leader
- corner
- share
- penetrate
- drive out
- monopoly
- segment
- rivals
- Our advertising campaign was expensive, but we managed to increase our market [share]by eight percent in just three months.
- This campaign is aimed at a special [segment] of the market – young, pregnant mothers.
- In the American domestic car market, Ford has been the clear market [leader] for decades.
- Many firms and government officials have accused Microsoft of having a [monopoly] on the software industry because of its Windows programs.
- Coca-Cola and Pepsi are long-time [rivals] in the soft drink industry, always fighting for the number one position in every market.
- Following the tightening of local regulations, it became too expensive to sell our goods in Thailand, and we were forced to [abandon] that market.
- The rise of hypermarkets in Europe and America will eventually [drive out] smaller, traditional stores entirely, as they are unable to compete with the giant corporations.
- Our research tells us that it should not be too difficult to [penetrate] the expanding Eastern European markets, as few companies have established themselves there yet.
- Through a combination of creative advertising and promotions, we managed to totally [corner] the market for this product in all of Mexico.
- Most capitalists argue that fair [competition] between companies is good for the economy, as it keeps prices down and quality high.