Answer Key

The 4Ps: place and promotion – Practice 2

Fill in the gaps with the appropriate word or phrase in the correct form.
  1. Mail order companies normally have big  [warehouses] full of their products, from where the goods are dispatched.
  2. We use  [cold] calls to find new customers but most people don't like being approached by companies that they don't know.
  3. I went to the Czech Republic right after the  [trade] fair in order to contact three potential customers.
  4. We sent free  [samples] of our new shampoo to 100,000 homes for people to try.
  5. Look, I'm a  [retailer] , and these are my prices. I can't give you a wholesale price, even if you buy my entire stock.
  6. I'm a  [sales] rep for a clothing manufacturer. I'm part of a team, but I have my own territory and try to sell to customers in this district.
  7. If you want to park easily and visit different shops without going to the town centre, you can go to a shopping  [mall] in the suburbs.
  8. When a customer shows her  [loyalty] card she gets a 2% discount.
  9. We use  [cross] promotion so, for example, if you buy our toothpaste you get a special deal on our toothbrushes.
  10. We plan a variety of advertising techinques: this campaign will consist of television [commercials] , newspaper advertisements and street advertising.