Answer Key
The 4Ps: place and promotion – Practice 2
Fill in the gaps with the appropriate word or phrase in the correct form.
- Mail order companies normally have big [warehouses] full of their products, from where the goods are dispatched.
- We use [cold] calls to find new customers but most people don't like being approached by companies that they don't know.
- I went to the Czech Republic right after the [trade] fair in order to contact three potential customers.
- We sent free [samples] of our new shampoo to 100,000 homes for people to try.
- Look, I'm a [retailer] , and these are my prices. I can't give you a wholesale price, even if you buy my entire stock.
- I'm a [sales] rep for a clothing manufacturer. I'm part of a team, but I have my own territory and try to sell to customers in this district.
- If you want to park easily and visit different shops without going to the town centre, you can go to a shopping [mall] in the suburbs.
- When a customer shows her [loyalty] card she gets a 2% discount.
- We use [cross] promotion so, for example, if you buy our toothpaste you get a special deal on our toothbrushes.
- We plan a variety of advertising techinques: this campaign will consist of television [commercials] , newspaper advertisements and street advertising.