Answer Key

The 4Ps: place and promotion – Practice 1

Choose the correct answer:
  1. Product  [endorsement] is very effective if you use a really big sports star.
  2. We opened our  [drugstore] in Chicago in 1952. We sell coffee, sodas and pastries. And, of course, medicines!
  3. I'm a  [dealer] . I stock and resell car parts to half the garages in this city.
  4. Large companies could easily set up their own advertising departments, but they tend to hire the services of a(n) [advertising agency] .
  5. Here at Son Computers, we manufacture every PC to order and deliver straight to the buyer. That way we cut out the [middlemen]
  6. We are a wine  [wholesaler] buying large quantities of wine directly from the producers and selling it to shops and restaurants.
  7. He placed a  [classified] ad in the local newspaper to sell his old bike.
  8. It's a huge  [hypermarket] and it sells everything – food, clothes, furniture, plants, everything.
  9. “I bought it because I had a  [coupon] offering me 50 CZK off”
  10. Most of the  [advertisers] who use our newspaper are small, local businesses.