Answer Key
The 4Ps: place and promotion – Practice 1
Choose the correct answer:
- Product [endorsement] is very effective if you use a really big sports star.
- We opened our [drugstore] in Chicago in 1952. We sell coffee, sodas and pastries. And, of course, medicines!
- I'm a [dealer] . I stock and resell car parts to half the garages in this city.
- Large companies could easily set up their own advertising departments, but they tend to hire the services of a(n) [advertising agency] .
- Here at Son Computers, we manufacture every PC to order and deliver straight to the buyer. That way we cut out the [middlemen]
- We are a wine [wholesaler] buying large quantities of wine directly from the producers and selling it to shops and restaurants.
- He placed a [classified] ad in the local newspaper to sell his old bike.
- It's a huge [hypermarket] and it sells everything – food, clothes, furniture, plants, everything.
- “I bought it because I had a [coupon] offering me 50 CZK off”
- Most of the [advertisers] who use our newspaper are small, local businesses.