Answer Key
The 4Ps: product and price – Practice 2
Fill in the gaps with the appropriate word or phrase in the correct form.
- We sell a very large range of goods, including fast [moving] consumer goods such as canned foods, cleaning materials and cassettes.
- With this type of equipment in the US, product [life] cycles are so short that product launches are very frequent.
- What is your recommended [retail] price for the last book from the Harry Potter series?
- Britain's house price [boom] has gone beyond London, with properties in Kent now worth 25 per cent more than a year ago.
- Obviously the brand managers and the other people involved aren't happy to see their products killed [off] and may consider that months of work are just being thrown away.
- In a survey testing our brand [recognition] , 72% of shoppers identified our product before those of our competitors.
- The traditional marketing mix is described in terms of four Ps: product, [price] , place and promotion.
- If you want a big Hollywood star to wear a shirt with your company's logo on in a film, the product [placement] will cost you over one million dollars.
- The company [charged] me 1500 CZK for the delivery. What a rip-off!
- Competitors are angry that Homestead is using loss [leaders] to attract customers. Company admits that some products are being sold at a loss.