Answer Key

The 4Ps: product and price – Practice 2

Fill in the gaps with the appropriate word or phrase in the correct form.
  1. We sell a very large range of goods, including fast  [moving] consumer goods such as canned foods, cleaning materials and cassettes.
  2. With this type of equipment in the US, product  [life] cycles are so short that product launches are very frequent.
  3. What is your recommended  [retail] price for the last book from the Harry Potter series?
  4. Britain's house price  [boom] has gone beyond London, with properties in Kent now worth 25 per cent more than a year ago.
  5. Obviously the brand managers and the other people involved aren't happy to see their products killed  [off] and may consider that months of work are just being thrown away.
  6. In a survey testing our brand  [recognition] , 72% of shoppers identified our product before those of our competitors.
  7. The traditional marketing mix is described in terms of four Ps: product,  [price] , place and promotion.
  8. If you want a big Hollywood star to wear a shirt with your company's logo on in a film, the product  [placement] will cost you over one million dollars.
  9. The company  [charged] me 1500 CZK for the delivery. What a rip-off!
  10. Competitors are angry that Homestead is using loss  [leaders] to attract customers. Company admits that some products are being sold at a loss.