Answer Key

The 4Ps: product and price – Practice 1

Choose the correct answer:
  1. I've always bought Ford cars and I love their new  [model]
  2. Array's devices can work with many different  [makes] of computers.
  3. Most companies regularly  [bring out] new items, stretching and filling their product lines.
  4. A  [patent] gives one person or company the right to make a particular product for a period of time. The inventor may sell it or lease it to a manufacturer.
  5. The R&D stands for:  [research and development]
  6. Our product  [portfolio] includes tables, chairs and cupboards.
  7. Our  [promotion] included a competition in all the major gardening magazines where the prize was a set of our furniture.
  8. Today's mid-priced clothes look almost as good as  [high-priced] designer clothes.
  9. A price  [hike] by Mills may indicate the start of price increases by other producers.
  10. It is Tesla, and not Marconi, who  [invented] the radio.