Answer Key

Sales letters – Practice 1

Fill in the missing words and expressions. The first letter prompt will help you fill in the right word or expression.

Dear Mr. Smith,

The Sales Tool® is the  [best] new sales training and selling development system for decades. It is now used by  [leading] companies  [such] as Shell, Barclays, Zurich Life, and DHL, because it offers  [significant] advantages over conventional sales training.

For a cost of just a few hundred pounds per sales team per year, your sales people and managers can each participate in at  [least] 70 hours sales training and development per year – and what's  [more] they will enjoy doing it.

The 'Sales Tool' system  [helps] to develop:

  • professional sales skills
  • effective selling processes
  • motivational sales management skills,
  • and shared best practice and team building

I'll call you soon, or please  [feel] free to contact me to  [arrange]a free one hour Sales Tool experience for one of your sales teams.

Yours sincerely,

Jack Darmond
Product Manager

P.S. You can see more  [details] about the Sales Tool®, and download a free Sales Performance Report showing the five critical factors that deliver most sales improvement at the Sales Tool® page on www.salestool.com