Answer Key
Advertising and selling – Practice 2
Fill in the gaps with the appropriate word or phrase in the correct form.
- This is a [mass] -produced car. It is cheap and it has a simple design.
- Who are the main [target] groups of this advertisement?
- This coat is old- [fashioned] . I want to buy a new, modern one.
- ‘Hurry up! The manager is giving [away] diaries. It is always nice to get something for free.'
- People working in [advertising] agencies have to be very creative.
- Advertisements don't have any [influence] on me. I only buy cheap things, not the things I see on TV.
- I received a 10% [discount] on the perfume. It is a special promotional campaign of the company.
- This advertisement really got my [attention] . It has good music and it is very funny.
- The main [benefit] of our product is the low price and good quality.
- Market [research] gives you information about what people want, need and buy.