Answer Key

Advertising and selling – Practice 2

Fill in the gaps with the appropriate word or phrase in the correct form.
  1. This is a  [mass] -produced car. It is cheap and it has a simple design.
  2. Who are the main  [target] groups of this advertisement?
  3. This coat is old- [fashioned] . I want to buy a new, modern one.
  4. ‘Hurry up! The manager is giving  [away] diaries. It is always nice to get something for free.'
  5. People working in  [advertising] agencies have to be very creative.
  6. Advertisements don't have any  [influence] on me. I only buy cheap things, not the things I see on TV.
  7. I received a 10%  [discount] on the perfume. It is a special promotional campaign of the company.
  8. This advertisement really got my  [attention] . It has good music and it is very funny.
  9. The main  [benefit] of our product is the low price and good quality.
  10. Market  [research] gives you information about what people want, need and buy.