Answer Key

International Marketing – Practice 1

Choose the correct answer:
  1. Cash incentives provided by a government to encourage a company to do business overseas: [export subsidies]
  2. Mexico is considered by some a country with an ongoing industrialisation and rapid economic growth, and may be referred to as a  [NIC]
  3. European films do not export well: European movies barely  [penetrate] the US market
  4. The market consisting of the country where a company is based and no other countries: [domestic market]
  5. A contract which allows another company to make your product and states the terms of payment:  [a licence]
  6. The traditional marketing mix is described in terms of four Ps:  [product, price, promotion, place]
  7. The Hunt brothers tried to fix silver prices and to  [corner] the silver market, driving out all competitors.
  8. General Electric is the  [parent company] of CNCB, which means it controls all its operations by having the majority voting stock.
  9. A large company with subsidiaries in many different countries.  [a multinational]
  10. Anyone thinking of opening a McDonald's fast food restaurant needs to sign  [a franchise agreement]