Answer Key
International Marketing – Practice 1
Choose the correct answer:
- Cash incentives provided by a government to encourage a company to do business overseas: [export subsidies]
- Mexico is considered by some a country with an ongoing industrialisation and rapid economic growth, and may be referred to as a [NIC]
- European films do not export well: European movies barely [penetrate] the US market
- The market consisting of the country where a company is based and no other countries: [domestic market]
- A contract which allows another company to make your product and states the terms of payment: [a licence]
- The traditional marketing mix is described in terms of four Ps: [product, price, promotion, place]
- The Hunt brothers tried to fix silver prices and to [corner] the silver market, driving out all competitors.
- General Electric is the [parent company] of CNCB, which means it controls all its operations by having the majority voting stock.
- A large company with subsidiaries in many different countries. [a multinational]
- Anyone thinking of opening a McDonald's fast food restaurant needs to sign [a franchise agreement]