Answer Key
Customer service – Practice 1
Choose the correct answer:
- Fast-moving [consumer] goods, such as fresh food, have to be sold quickly.
- The company decided to [launch] the salami sausage under the name of Pepperami... and it was an instant success!
- A generic product is the one [not known by a special brand name]
- The new law will ban product [placement] of cigarettes in movies.
- A new product must create a [brand identity] so that it is easily recognized and associated with specific qualities.
- As recently as a generation ago, brand [loyalty] meant something for US car buyers. You were a Ford man or a Plymouth family.
- Consumers are often prepared to pay a high price for a [premium brand] which they believe represents high quality.
- Supermarkets sell their [own brand] products more cheaply than other brands.
- The concept for their [logo] shows a satellite dish which has been drawn to also look like the letter "A".
- While they make bourbon under many labels that we had seen before, their [flagship] brand is only sold in a few eastern states.