Answer Key

Customer service – Practice 1

Choose the correct answer:
  1. Fast-moving  [consumer] goods, such as fresh food, have to be sold quickly.
  2. The company decided to  [launch] the salami sausage under the name of Pepperami... and it was an instant success!
  3. A generic product is the one  [not known by a special brand name]
  4. The new law will ban product  [placement] of cigarettes in movies.
  5. A new product must create a  [brand identity] so that it is easily recognized and associated with specific qualities.
  6. As recently as a generation ago, brand  [loyalty] meant something for US car buyers. You were a Ford man or a Plymouth family.
  7. Consumers are often prepared to pay a high price for a  [premium brand] which they believe represents high quality.
  8. Supermarkets sell their  [own brand] products more cheaply than other brands.
  9. The concept for their  [logo] shows a satellite dish which has been drawn to also look like the letter "A".
  10. While they make bourbon under many labels that we had seen before, their  [flagship] brand is only sold in a few eastern states.