Answer Key

Marketing II – New Vocabulary Practice

Fill in the missing words. Choose one of the words below. Sometimes you need to put them in the right form.
  • CATER
  •  
  • PROPONENTS
  •  
  • LEVERAGE
  •  
  • EMERGED
  •  
  • OBSTACLES
  •  
  • RESPECTIVELY
  •  
  • STELLAR
  • GRAVITY
  •  
  • INHERENT
  •  
  • VENTURE
  1. The management need to realize the  [gravity] of the discovery for the whole industry. 
  2. The cashier collected cash and checks for various payments amounting to 10,000 and 25,000,  [respectively] . 
  3. The rise of this brand has been  [stellar] . 
  4. The company is trying to  [venture] into completely new territory. 
  5. Marketing was very different before the social networks  [emerged] . 
  6. The campaign needs to  [cater] to the real needs of our potential customers. 
  7.  [proponents] of the technology say that, despite the huge initial costs, it will save the company's money. 
  8. The final report has highlighted the difficulties  [inherent] in the process. 
  9. We need to  [leverage] administration expertise across our organization by tying multiple platforms together. 
  10. The new technology is finding its customers on the market, but there are still a few [obstacles] along the way before it is generally adopted.