Answer Key

Marketing II – Comprehension Check

  1. If a thing PERTAINS to privacy issues, it means  [it that it relates to privacy]
  2. The information-saturated online world means  [the online world is overly full of information]
  3. The email format is undergoing a change in the way  [it is used]
  4. Location based marketing  [still has problems with privacy issues]
  5. Brands are increasingly focusing on  [implementing integrated marketing]
  6. The new frontier for digital marketing is  [smart phones and tablets]
  7. Businesses need to understand the GRAVITY of this trend means they need to understand how [this trend is important]
  8. A proponent of an application  [supports it]
  9. More and more people now  [want to check their email whereever they are]
  10. Social media users want  [to organize their use of content themselves]