Answer Key
Marketing I – New Vocabulary Practice
Fill in the missing words. Choose one of the words below. Sometimes you need to put them in the right form.
- VASTLY
- QUESTIONABLE
- BALKANIZE
- FINGER-POINTING
- SLICK
- SAVVY
- GLOSSY
- DIMINISHING
- RETAIN
- The new boss is [diminishing] the role of the marketing department.
- I like the new brochure. It's [slick] and presents the company very nicely and clearly.
- [savvy] companies are also struggling, but they are able to find ways through the uneasy times of the economic crisis.
- The politicians are trying to [balkanize] this country. But small countries will have no chance to defend themselves.
- The meeting was not very effective, it was just continual [finger-pointing] .
- Their viewpoints on the matter are so [vastly] different that nobody can believe in closing the deal.
- Well, we have all this expense because the branch director wants to keep his own little [fiefdom] .
- Not only does the company need to build a large customer base, it also needs to work hard to [retain] it.
- The necessity of those measures is [questionable] . Personally, I don't think we should take them.
- The latest marketing materials are [glossy] , but also very costly and without any real information for potential customers.