Answer Key
Marketing I – Comprehension Check
- Companies [can't agree on a clear definition of what marketing is]
- A company's marketing function should be [involved in the company's strategy]
- B2B stands for [business-to-business]
- The worst mistake with marketing is [when it becomes isolated from the rest of the company]
- Finger-pointing means [looking for people responsible for problems in the company]
- You're effectively DIMINISHING the impact marketing can have on the company MEANS [you're making the impact smaller]
- A slick brochure is [attractive for customers]
- A fiefdom is [someone's own domain]
- Savvy companies are... [smart]
- If a company wants to RETAIN its customer base, it means [they want to keep their customers]