Answer Key
Sales II – Comprehension Check
- Today the most limited commodity is [ability to gain the attention of your customer]
Today the most limited commodity is not information, products, ideas, talent or distribution, but the ability to gain the attention of your customer. - In an attention starved society, marketing communications of most businesses are [all the same]
In an over communicated and attention starved society, most businesses miss the point. They believe if they work hard and do a good job, customers will come. Their marketing communications are all the same. - “To NARROW DOWN your choices” means [to focus on some of them]
to narrow down – define clearly; become more focus on an area of activity - Which of the options best completes this sentence? “Be creative and solve specific needs in the market and you'll..” [reap the profits and rewards.]
Be creative and solve specific needs in the market and you'll reap the profits and rewards. - “To SINGLE OUT something” means [to select from a group]
to single out – select from a group - Which of the expressions best fits this sentence? “With the growth of the Internet, hundreds of television channels, thousands of magazines not to mention advertising [in every shape and form] , we are flooded in the sea of information overload.'
With the growth of the Internet, hundreds of television channels, thousands of magazines not to mention advertising in every shape and form, we are flooded in the sea of information overload. - There is a grammar mistake in this sentence: “In the list of carpet cleaners, which one of these things is not like the others? Exactly... no.” Which of the options has the mistake? [not like the others? Exactly... no]
In the list of carpet cleaners which one of these things is not like the others? Exactly... none. - A simple lesson to learn for small businesses today is to [stand out]
The simple lesson for small business today is to be different, stand out and you will be noticed. - “Choice of products in any American supermarket is overwhelming” means [the choice is too big]
overwhelming - overpowering in effect or strength - Which of the expressions best matches the meaning of the word TAGLINE? [catchword]
tagline - a phrase or catchword that becomes identified or associated with a person, group, product, etc., through repetition